Guides for Shopify merchants
Plain-English, expert guides on product data, Google Shopping feeds, and getting your store ready to advertise. No fluff, no jargon, just the housekeeping that makes your ads work harder.
Google Ads Conversion Tracking for Shopify
How to set up Google Ads conversion tracking on Shopify with the Google & YouTube channel: the Google tag, a purchase conversion with the right value, enhanced conversions, and Consent Mode, so every sale is measured.
Google Merchant Center for Shopify
How to connect your Shopify store to Google Merchant Center, meet Google's store and product requirements, and get your products approved for Shopping ads and free listings.
TikTok Product Catalogue for Shopify
How to build a clean TikTok product catalogue from your Shopify store: the fields, images, and setup that power TikTok's shopping ads, in every market and whether or not TikTok Shop is available to you.
Meta Product Catalogue for Shopify
How to sync your Shopify products into a clean Meta catalogue for Advantage+ sales campaigns: the fields, images, and settings that keep every product eligible, approved, and shoppable.
ChatGPT Ads for Shopify
How your products show up in ChatGPT Shopping for free, how the new Ads in ChatGPT actually work, what you need to run product feed ads, and how to get listed before your competitors do.
Shopify Product Feed Housekeeping
The exact image sizes, product fields, and data hygiene that make a clean Google Shopping feed and prevent Merchant Center errors before you run Google Ads.